Coming soon- reserved parking for your dented Lexus

As a part of my work with Autosavant.net, I receive TONS of worthless press releases by most major automakers. This one from Toyota/Lexus just takes the cake. The press release is in italics below:

LEXUS CUSTOMERS NOW HAVE RESERVED PARKING AT WACHOVIA CENTER IN NEW DEAL WITH COMCAST-SPECTACOR

(Philadelphia, PA – December 10, 2007) Lexus drivers in the Greater Philadelphia Region now can have priority parking at the Wachovia Center as part of a new sponsorship package between Lexus and arena owner Comcast-Spectacor.

“Lexus continues to be a great advertising partner of ours,” said Comcast-Spectacor President Peter Luukko. “As we continue to look for new and exciting opportunities for our fans and our sponsors, Lexus remains a terrific partner.

“As a result of this new arrangement, we’re able to offer our customers who drive Lexus cars an opportunity to park in a specially designated space with other Lexus owners.”

As part of the new three-year advertising and sponsorship package, Lexus drivers can park in a designated Lexus parking spot in either of two lots in the Wachovia Center (C-Lot and E-Lot). Additionally, these new parking sections will feature Lexus advertising prominently featured on the light polls.

Comcast-Spectacor (comcast-spectacor.com) is the Philadelphia-based sports and entertainment company which owns the Philadelphia Flyers (NHL), the Philadelphia 76ers (NBA), the Philadelphia Phantoms (AHL), the two arenas in which their teams play, the Wachovia Center and Wachovia Spectrum, four Flyers Skate Zone community ice skating and hockey rinks and Comcast SportsNet Philadelphia.

I can just imagine all of the smug Lexus drivers in the Philadelphia area, beleiving they are fully elite because of the opportunity to park their cars in special lots. I actually like to think of it a a concentration-camp for bad drivers and banged-up cars. If we could force Lexus and Toyota drivers everywhere to park in brand-specific parking lots, we could significantly reduce the risk of risk of parking lot damage to our own more-special, carefully-driven-and-maintained cars.